Where it concerns technology and marketing, the cycle feeds itself. Every new...

The landscape of B2B marketing has fundamentally changed with the advent of...

As technology advances at lightning-fast speeds, it can be difficult to set...

Today, consumers demand a memorable customer experience when interacting with your web...

There is a scene in the hit TV show The Office where...

Recent smartphone statistics paint a stark picture of a commercial technology market...

Business competition in the 21st century is more intense and challenging than ever before, evolving on a daily basis. The speed at which the tech industry is reshaping relationship management in business today is causing the traditional business world to be left behind, requiring a near-constant stream of real-time education for even the smartest marketers to keep pace.

READ MORE

Being a “Boomer” with three “Millennial” or “Gen Y” children, and spending over 27 years in all aspects of high tech marketing, I was recently contemplating the following question: Do technology companies need to re-evaluate marketing strategies, given the Millennial generation is graduating more than 100,000 engineers and computer science students each year? For those fortunate souls who are uninitiated in the nuances of this new generation I will outline the little bit I know. Birth years for the Millennial generation differs depending on source; they range between 1980 to 1984 on the front end and 1999 to 2001 on the back end. To a Boomer such as myself, this lack of a concrete timeline confirms just how confusing this generation is, and may provide some evidence of just how different they are from Boomers or Gen X’ers.

Our work in the technology space reinforces the lesson that your go-to-market...

Technology marketing is moving quickly, but the sales cycle often lags behind....