It’s not an overstatement to say that data has taken an increasingly integral role in modern business processes. From operations to strategy, data determines every
The topic of customer experience (CX) tends to be associated more with B2C strategy versus B2B strategy, with average B2B customer experience index ratings typically
In February, social media platform Facebook was involved in a data scandal of gigantic proportions. The perpetrator was Cambridge Analytica, a political consulting firm in
Veterans of B2B marketing are finding it increasingly difficult to connect with the younger millennial generation, which consists of adults who were born between 1979
It’s official — we have changed our name. Canyon Communications is dead; long live Elevation Marketing. It’s just that easy. Except that it isn’t.
Did you know that it is six to seven times more costly to acquire a new customer than to retain an existing one? In fact,