A few months back we published a blog article detailing the importance of paid social in your B2B marketing strategy. After spreading awareness about the
While Facebook is traditionally seen as a B2C marketing platform, many B2B brands find themselves asking “Is Facebook important for B2B marketing too?”. 2.23 billion
In 2019, paid social marketing accounted for more than 13% of global ad spend, or about $84 billion dollars. SMBs are driving this growth, shifting
Social media is becoming an increasingly popular B2B marketing tactic, with 84% of C-Level and VP-level buyers influenced by social media when considering a purchase.
It’s all too easy for B2B marketers to forget that their customers are people too. And nowhere is this more important to remember than on
As Instagram use continues to rise, B2B brands are finding themselves asking whether they can benefit from this platform. The short and only answer is
Social media isn’t just one of the most important tools for modern businesses, it’s also one of the most multifaceted. Some other channels are used
Ever since its inception, social media has played a central role in commerce. In fact, it is one of the three pillars of digital marketing
The 2018 Infinite Dial Report revealed some shocking news. In an attempt to understand America’s usage of social media, it found that the amount of
Social media is such a huge part of business these days, with brands using it to attract new customers, build relationships with existing ones, and
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