Data is key to B2B businesses. It drives all business operations. And if you’re selling online, data quality is critical to your eCommerce success. It
Despite the ubiquity of social media, email marketing remains one of the most effective ways to reach and sustain a relationship with B2B buyers. In
What is a B2B buyer persona? There are many terms for buyer persona, including customer or audience persona or avatar. Regardless of what you call
With high-dollar investments on the line and lots of decision-makers in the mix, the B2B sales cycle can be long and quite complex. Marketers need
The B2B construction industry was hit particularly hard by the novel coronavirus pandemic. As infections spread across the country, projects were frozen in place. Offices
The concept of using empathy to nurture the customer’s emotional journey was introduced in 1994 by Lou Carbone who wrote, “Engineering Customer Experience.” Then in
For the month of August, we sat down with one of our newer Account Managers, Danielle Morgan. Keep reading to learn more about Danielle
Research has shown that presenting a brand consistently across all platforms can increase revenue by 23%. It’s more than just a logo and color palette.
Time and time again, research has proven that thought leadership content is a powerful way to reach B2B decision makers. According to Edelman’s 2020 B2B
The B2B buyer’s journey is typically much longer and more complex than the B2C buyer’s journey. After all, companies are often spending thousands—or even millions—on
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