Marketing Technique

Employee Spotlight Series – Meet Our VP of Account Services, Susan Saltwell!

For the month of August, we sat down with our VP of Account Services, Susan Saltwell to learn more about her role, what drew her

Top Tips for Creating an Effective Lead Magnet for B2B Brands

The B2B sales cycle is notoriously long, but it’s highly dependent on price and industry. Sure, a product that costs $100 will move out the

Apple’s New Mail Privacy Protection: How to Prepare Your B2B Email Marketing Strategy

In early June, Apple sent shockwaves through when they announced their new Mail Privacy Protection feature. Per their announcement, the feature stops the use of

6 Steps for Creating a B2B Brand Story

Most of the time, B2B buyers are looking for solutions to complex problems. The B2B sales cycle is notoriously long and riddled with research. It’s

Employee Spotlight Series – Meet Our Digital Campaign Manager, Juan Mendivil!

For the month of July, we sat down with our Digital Campaign Manager, Juan Mendivil. Keep reading to learn more about him and his role

The Top Cost Effective Marketing Strategies for B2B Companies

Most businesses don’t have a Super Bowl budget — and even if they did, would they really want to drop millions on a single 30-second

9 Important Account-Based Marketing Stats for 2021

Account-based marketing (ABM) helps bridge the gap between marketing and sales teams, aligning overall business goals throughout the entire customer acquisition process. According to HubSpot,

6 Effective Lead Nurturing Best Practices for B2B Brands

The inability to have face-to-face meetings, trade shows and industry events has pushed B2B buying and selling almost exclusively online over the past year. Like

Why the Customer Experience Should be a B2B Business’ Top Priority

We already know that customer service is an integral part of a successful business. A whopping 96% of customers admit that it’s a big factor

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