B2B companies learned the value of email marketing long ago, and with $38 earned for every $1 spent, it’s easy to see why the digital
The statistics paint a clear picture—according to CMI, content marketing generates 3X as many leads as outbound marketing and costs 62% less. Marketers in the
Manufacturing brands have been hesitant to join the ranks of other B2B organizations by using social media to engage with audiences. Many marketing managers in
There is a scene in the hit TV show The Office where paper company manager Michael Scott is asked what he thinks about paper becoming
Real-time marketing has long seemed like a tool solely for B2C marketers. However, as our understanding of this medium grows and evolves, we uncover new
Strong content is the cornerstone of any industrial marketing campaign, even if you’re selling to industrial buyers who are often looking for more technical information.
Many of us have the constant and seemingly insurmountable challenge of getting our products or services in front of industrial buyers for consideration and ultimate