For decades, B2B (business to business) manufacturing marketing has revolved around the same three concepts— tradeshow lead generation, sales cold calls and networking/relationship selling. While
Successful marketing campaigns target the right people at the right time with the right message. They resonate with a specific group of people who are
Tool manufacturers face fierce competition. New products are created almost every day, and the changing needs of buyers means they have to regularly pivot to
The cost of acquiring new customers is considerably higher than retaining existing ones – six or seven times more, to put a number on it.
Many manufacturers don’t understand the full potential of their website. They tend to get comfortable with their regular roster of clients and rely on referrals
The manufacturing industry is booming, so say the statistics. It’s at its highest point since 1995, having added 327,000 new jobs in 2017 and having
B2B manufacturers are a diverse group. These companies exist throughout the world, producing goods for local markets like automotive parts, pharmaceuticals, and appliances. Then there
One of the most reliable things about the marketing industry is the new and catchy buzz terms that appear with the roll-out of each year’s