People tend to think of paid digital media and content marketing as two separate categories, with the latter promoted or amplified using social channels, email
In 2019, paid social marketing accounted for more than 13% of global ad spend, or about $84 billion dollars. SMBs are driving this growth, shifting
Obtaining high-quality leads is a perpetual challenge for B2B marketers. In a recent survey of B2B influencers by LeadCrunch, more than 60 percent of respondents
Lead nurturing isn’t a new phenomenon. In fact, it’s been around for some time now. Call it what you want: permission marketing, drip marketing, engagement
Introduction – B2B buyers and search engines Like most of us, B2B customers prefer researching products and services online. A recent survey by Clutch reported
Ah, the age-old problem strikes once again: misaligned sales and marketing. It’s the bane of all marketing departments worldwide, and the hot topic at practically
So far 2018 has shown marketing that it’s out with the old and in with the new in order to stay relevant. And with 73%
When you created your landing page, you designed it to be highly-relevant and irresistible. The page was akin to an oasis in the desert that
It’s no secret that most of us in business are in business to make money. But in today’s market, there are many businesses out there
As salespeople, we have a pipeline full of prospective customers. Why do some B2B lead generation prospects not turn into customers? The answer is that
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