What is a B2B buyer persona? There are many terms for buyer persona, including customer or audience persona or avatar. Regardless of what you call
The concept of using empathy to nurture the customer’s emotional journey was introduced in 1994 by Lou Carbone who wrote, “Engineering Customer Experience.” Then in
The B2B sales cycle is notoriously long, but it’s highly dependent on price and industry. Sure, a product that costs $100 will move out the
Fully two years ago, Salesforce cited AI as a key B2B marketing trend, with the adoption of AI-powered marketing tools by B2B businesses growing by
People tend to think of paid digital media and content marketing as two separate categories, with the latter promoted or amplified using social channels, email
In 2019, paid social marketing accounted for more than 13% of global ad spend, or about $84 billion dollars. SMBs are driving this growth, shifting
Obtaining high-quality leads is a perpetual challenge for B2B marketers. In a recent survey of B2B influencers by LeadCrunch, more than 60 percent of respondents
Lead nurturing isn’t a new phenomenon. In fact, it’s been around for some time now. Call it what you want: permission marketing, drip marketing, engagement
Introduction – B2B buyers and search engines Like most of us, B2B customers prefer researching products and services online. A recent survey by Clutch reported
Ah, the age-old problem strikes once again: misaligned sales and marketing. It’s the bane of all marketing departments worldwide, and the hot topic at practically
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