Developing a pipeline of real, relevant and viable product, service or business model concepts is a business challenge that most B2B companies face every year.
The use of innovation for creating new products, services and business models is still in its infancy for many B2B companies. Of those companies that
Although born in the world of consumer packaged goods (CPG) — and most often employed within the area of B2C — innovation is becoming increasingly
The gifted brand strategist (and one-time “Baddest Man on the Planet”) Mike Tyson once said, “Everyone has a plan until they get punched in the
Recently, a study by McKinsey showed that 80% of CEOs think their current business model is at risk. On top of that, only 6% of