Developing a pipeline of real, relevant and viable product, service or business model concepts is a business challenge that most B2B companies face every year.
The use of innovation for creating new products, services and business models is still in its infancy for many B2B companies. Of those companies that
Innovation has evolved in recent years from a “nice to have”–that a few elite organizations such as Apple and Google have truly championed–to an essential
Although born in the world of consumer packaged goods (CPG) — and most often employed within the area of B2C — innovation is becoming increasingly
The gifted brand strategist (and one-time “Baddest Man on the Planet”) Mike Tyson once said, “Everyone has a plan until they get punched in the
Innovation is becoming increasingly more recognized (and essential) in the B2B world, yet many B2B companies don’t view themselves as particularly innovative. Additionally, leadership doesn’t
Recently, a study by McKinsey showed that 80% of CEOs think their current business model is at risk. On top of that, only 6% of
Using big data and predictive analytics are essential to product market growth in agribusiness and agricultural marketing. “You must always be able to predict what’s
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