It’s common for B2B education brands to push social media to the side, believing it’s just for B2Cs. For those that do think this way,
There are prospects in your pipeline who look primed to buy but they’re hesitating at the final hurdle. Even worse, the end of the month
The education industry is one of the biggest in the US, totaling a massive $1.2 trillion in expenditures (that’s 7.2% of the country’s entire GDP).