An effective landing page is a critical ingredient for any digital marketing campaign, but it plays a particularly crucial role in the complex B2B buying
These days, paid search—or pay-per-click (PPC)—is a staple tactic in most B2B digital marketing plans. That’s logical since 90% of B2B buyers start their buying
Chatbots have become a hot topic in recent years due to their ability to simplify several marketing processes. These intelligent automated messengers speed up the
People tend to think of paid digital media and content marketing as two separate categories, with the latter promoted or amplified using social channels, email
In 2019, paid social marketing accounted for more than 13% of global ad spend, or about $84 billion dollars. SMBs are driving this growth, shifting
Digital Asset Management (DAM) software enables organizations to create, store, distribute, and find content more quickly and easily than ad hoc systems that can be
The user experience (UX) plays an important part in whether a prospect chooses to stay on your website or not. And, with so many other
Increasing your rankings on Google is no easy feat. With algorithms continuously changing and competitors constantly trying to outrank you, how can you stay ahead
Chances are, the first time someone visits your website, they’ll be on their phone. The number of global smartphone users surpassed 2 billion in 2016
A recent study commissioned by Google and conducted by the Boston Consulting Group (BCG), revealed that mobile drives or influences about 40% of revenue in
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