The key to solid marketing in the construction business, as in any other B2B operation, is lead generation. The more qualified leads you have, the
Digital transformation has had an impact on almost every single industry throughout the past decade, including the construction sector. Today, digital technologies are incorporated into
There were nearly 700,000 construction companies in the US as of 2018, many of which compete at the local level for new clients. With nearly
The construction industry may be its own niche, but like any business sector, it must utilize the tools of the modern age to promote itself.
The statistics paint a clear picture—according to CMI, content marketing generates 3X as many leads as outbound marketing and costs 62% less. Marketers in the
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