Brand stories make B2B companies relatable. B2B purchases aren’t as emotionally driven as B2C purchases, injecting a sense of empathy and human-ness into your brand
I don’t believe we’ve ever seen a time when there were so few sports being played in the world. So, what better time than the
So far 2018 has shown marketing that it’s out with the old and in with the new in order to stay relevant. And with 73%
One of the cornerstones of any solid marketing plan is competitive research. It’s not enough to merely compose a mission statement for your company, or
There’s a direct correlation between the rise in social media and the buying habits of millennials. Nearly half of this demographic say that social media
While many B2B marketers would disagree, the general consensus seems to be that business-to-business marketing is rather dull. It is a fair point that it’s
Many B2B business owners and marketers still don’t consider blogging to be worth the investment or effort it takes. Only 33% of B2B companies utilize
Today is World Storytelling Day, which gives B2B marketers all the more reason to look at some of the great storytellers for inspirational ideas on
Every marketing strategy, without exception, needs a customer profile to be as efficient as possible. A customer profile is a detailed description of your ideal
If you want to increase your conversion rate, it’s vital to watch your analytics closely. You will find helpful data and insights that can transform
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