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Employee Spotlight Series – Meet Our VP of Account Services, Susan Saltwell!

For the month of August, we sat down with our VP of Account Services, Susan Saltwell to learn more about her role, what drew her

Top Tips for Creating an Effective Lead Magnet for B2B Brands

The B2B sales cycle is notoriously long, but it’s highly dependent on price and industry. Sure, a product that costs $100 will move out the

6 Marketing Strategies for Healthcare Brands in 2021

The increasing connectedness across channels and devices due to the move of previously in-person interactions to virtual ones has resulted in a wealth of new

Apple’s New Mail Privacy Protection: How to Prepare Your B2B Email Marketing Strategy

In early June, Apple sent shockwaves through when they announced their new Mail Privacy Protection feature. Per their announcement, the feature stops the use of

6 Steps for Creating a B2B Brand Story

Most of the time, B2B buyers are looking for solutions to complex problems. The B2B sales cycle is notoriously long and riddled with research. It’s

Employee Spotlight Series – Meet Our Digital Campaign Manager, Juan Mendivil!

For the month of July, we sat down with our Digital Campaign Manager, Juan Mendivil. Keep reading to learn more about him and his role

The Top Cost Effective Marketing Strategies for B2B Companies

Most businesses don’t have a Super Bowl budget — and even if they did, would they really want to drop millions on a single 30-second

9 Important Account-Based Marketing Stats for 2021

Account-based marketing (ABM) helps bridge the gap between marketing and sales teams, aligning overall business goals throughout the entire customer acquisition process. According to HubSpot,

How Agriculture Companies Can See Success With Digital Marketing

As the main source of food for the planet, the agriculture industry is one of the world’s most crucial. In that sense, it sells itself.

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