B2B Marketing General

Introduction – What is a marketing funnel? A marketing funnel is a model of the customer journey which is broken down into segments from awareness

  Businesses must develop relationships with customers and grow their loyalty over time. Customer loyalty is essential for B2B companies considering it eventually leads to

The characteristics of B2B buyer behavior has evolved in recent years. Buyers are more inclined to self-navigate the decision-making process as they learn about new

  We all love a good game. We only have to look at the sheer success of Candy Crush and other simple yet addictive mobile

Consider Apple, the most iconic consumer electronics manufacturer in the world. They’re top players in the personal computing market and remain so today, it was

From content marketing to paid advertising to strategy and planning, these must-know stats will help you understand the critical trends influencing B2B marketing decisions in

  Do Online Reviews Really Matter in B2B? Customer reviews have stood the test of time, but they’ve predominantly been a part of the B2C

If you’re a marketer or website owner, chances are you’ve heard of people using A/B  tests to increase their conversions. You may have even tried

B2B marketers have long sought to infuse more humanity into their marketing campaigns. Being genuine and human is easier when a business is small. But