With the COVID-19 pandemic disrupting product marketing and sales paradigms for the foreseeable future, marketers everywhere are taking a hard look at all campaigns to
Launching a startup is exciting, but it also comes with plenty of challenges. Around 100 million startups are created every year, which makes it incredibly
B2B buying behavior is increasingly mirroring B2C behavior. This trend is driven by the ubiquity of mobile, the proliferation of high-quality information available digitally, and
Text message marketing is one of the most underutilized communications tools. Given 98% of text messages are read, and 90% within three minutes of receipt,
At the start of 2019, Forrester Research forecasted B2B e-commerce in the U.S. will reach $1.8 trillion and account for 17% of all B2B sales
What’s in a word like, say … nomenclature? Miriam-Webster describes it as: NAME, DESIGNATION; the act or process or an instance of naming; a system
The B2B space can be considered eternal. Brands will always need quality suppliers, making B2B virtually immune to oversaturation. That’s not to say it isn’t
In today’s ultra-digitized world, B2B buyers look a lot like B2C buyers. Younger, millennial buyers are the driving force behind this trend, with Gartner reporting
Digital Asset Management (DAM) software enables organizations to create, store, distribute, and find content more quickly and easily than ad hoc systems that can be
Over the last seven years, I have engaged in thousands of conversations with B2B Chief Marketing Officers (CMOs), Vice Presidents (VPs), product managers and other
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