Account Based

Account-based marketing (ABM) helps bridge the gap between marketing and sales teams, aligning overall business goals throughout the entire customer acquisition process. According to HubSpot,

The inability to have face-to-face meetings, trade shows and industry events has pushed B2B buying and selling almost exclusively online over the past year. Like

Account-based marketing is continuing to gain popularity in the business-to-business market and 67% of brands now leverage account-based marketing. The success of the ABM model

Account-based marketing (ABM) is a targeting approach increasingly embraced by B2B marketers to effectively drive growth for their organizations. A B2B ABM strategy involves focusing