How to Use Customer Data to Strengthen Your B2B ABM Strategy
The COVID-19 pandemic accelerated the adoption of account-based marketing (ABM) from 77% in 2019 to over 94% in 2020. That trend is probably not going
Account Based
9 Important Account-Based Marketing Stats for 2021
Account-based marketing (ABM) helps bridge the gap between marketing and sales teams, aligning overall business goals throughout the entire customer acquisition process. According to HubSpot,
6 Effective Lead Nurturing Best Practices for B2B Brands
The inability to have face-to-face meetings, trade shows and industry events has pushed B2B buying and selling almost exclusively online over the past year. Like
Key Steps to Building a Successful Account-Based Marketing Strategy
Account-based marketing is continuing to gain popularity in the business-to-business market and 67% of brands now leverage account-based marketing. The success of the ABM model
Four Common Account-Based Marketing Mistakes That B2B Brands Make
Account-based marketing (ABM) is a targeting approach increasingly embraced by B2B marketers to effectively drive growth for their organizations. A B2B ABM strategy involves focusing
What is Blended Account-Based Marketing?
More B2B marketers than ever are turning to the powers of account-based marketing (ABM) and incorporating it into their overall efforts. In fact, if it’s
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