Avnet and its channel partner — Riverbed — needed a large-scale partner sales incentive strategy to support targeted B2B sales goals. They came to Elevation Marketing in hopes of stimulating competition among reseller partners and driving additional revenue.
Encourage partners to close new accounts faster — and more competitively — with an incentivized "Race is On" sales event, featuring a once-in-a-lifetime trip to the Kentucky Derby.
Explore how Avnet Riverbed's sales incentive program improved partner performance management and sales visibility (see below).
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