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AVNET RIVERBED B2B SALES

Sales Enablement Strategy

MultiChannel Marketing Campaign

High-Tech Industry

Sales Incentive Collateral
Sales Incentives Programs
Sales Incentive Programs
Sales Incentive Contests
Sales Incentive Strategy

AVNET RIVERBED SALES INCENTIVE STRATEGY

The Challenge

Avnet and its channel partner — Riverbed — needed a large-scale partner sales incentive strategy to support targeted B2B sales goals. They came to Elevation Marketing in hopes of stimulating competition among reseller partners and driving additional revenue.

Our Solution

Encourage partners to close new accounts faster — and more competitively — with an incentivized "Race is On" sales event, featuring a once-in-a-lifetime trip to the Kentucky Derby.

Awards or Wins

  • 360 percent year-over-year growth among participants
  • Closed 60 net new deals
  • Enhanced ROI (78:1) based on cost-to-produce and revenue earned

Read the Case Study

Explore how Avnet Riverbed's sales incentive program improved partner performance management and sales visibility (see below).

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