Elevation-B2B-Marketing
© 2016 Elevation Marketing.
All Rights Reserved
Site Map | Privacy Policy

DIRECT SOLUTIONS TRADE SHOW DISPLAY

Event Marketing Strategy

Integrated Marketing Campaign

Agriculture Industry

Direct Solutions Trade Show Display
Direct Solutions Event Landing Page
Direct Solutions Trade Show Brochure
Direct Solutions Trade Show Collateral

BUILDING A REMARKABLE STORE DISPLAY

The Challenge

Direct Solutions was looking for a fresh, innovative approach to recharge, refuel and reconnect with SMB landscapers and LCO decision makers. The company sought top-of-mind consideration when LCOs made their daily product runs.

The company asked Elevation Marketing to develop a captivating store display to help increase volume of in-store, just-in-time product pick-ups and total new-new customer transactions at three pilot locations.

Our Solution

Create genuine positive emotions within people through experiential marketing. Elevation Marketing repositioned the brand's value with a messaging framework centered on Direct Solutions's robust in-store, just-in-time product line designed to help an LCO customize their approach to that day.

No marketing event is complete without a solid theme  we developed a visually aesthetic "Monsters of the Fairway" motif, where we positioned lawn care operators as the hero and weeds as the villain.

Deliverables included Monster stand-ups, counter banners, window clings, Facebook artwork, targeted emails, sales brochures, landing pages, direct mail and a trade show display.

The eye-catching store displays allowed buyers to connect with the brand's personality. Our visual metaphor spawned new product interest and superior revenue generation.

Awards or Wins

  • In-store sales skyrocketed by more than 700 percent
  • High margin product sales increased by 2,000 percent — quarter-over-quarter and year-after-year
  • Positioned Direct Solutions as a green industry distributor of choice

Read the Case Study

Dive deeper into courting customers through eccentric trade show displays, download the full Direct Solutions's case study.

SIMILAR INTEGRATED PROJECTS

IT'S NICE WORKING WITH US


START YOUR PROJECT