Direct Solutions was looking for a fresh, innovative approach to recharge, refuel and reconnect with SMB landscapers and LCO decision makers. The company sought top-of-mind consideration when LCOs made their daily product runs.
The company asked Elevation Marketing to develop a captivating store display to help increase volume of in-store, just-in-time product pick-ups and total new-new customer transactions at three pilot locations.
Create genuine positive emotions within people through experiential marketing. Elevation Marketing repositioned the brand's value with a messaging framework centered on Direct Solutions's robust in-store, just-in-time product line designed to help an LCO customize their approach to that day.
No marketing event is complete without a solid theme — we developed a visually aesthetic "Monsters of the Fairway" motif, where we positioned lawn care operators as the hero and weeds as the villain.
Deliverables included Monster stand-ups, counter banners, window clings, Facebook artwork, targeted emails, sales brochures, landing pages, direct mail and a trade show display.
The eye-catching store displays allowed buyers to connect with the brand's personality. Our visual metaphor spawned new product interest and superior revenue generation.
Dive deeper into courting customers through eccentric trade show displays, download the full Direct Solutions's case study.
START YOUR PROJECT