Pacific Scientific Energetic Materials Company approached Elevation Marketing seeking a website redesign to better meet the design and function needs of the company, moreover drive search engine marketing success.The existing company website was a static/fixed design with limited customization and flexibility. Pacific Scientific EMC sought a responsive website that simplified content publishing, and allowed users to visually explore content in a more streamlined and intuitive manner.
Elevation developed and built a content marketing framework for enterprise search engine marketing. Content creation was built around key buyer personas and journeys to connect with qualified leads. Site design, architecture and functionality were then retooled to guide leads along their buying journey.
In order to attract prepared buyers to the site, Elevation Marketing concentrated on integrating hyper-focused keywords with semantically comprehensive content into the newly designed site.
Improvements were made to the site’s internal linking structure to balance and transfer needed authority throughout the existing website architecture for search engine optimization.
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