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PACIFIC SCIENTIFIC SEARCH ENGINE MARKETING

Web Development Strategy

Digital Marketing Campaign

Aerospace Industry

Search Engine Marketing Strategy
Search Marketing Campaign
Search Marketing Strategy

DERIVING MAXIMUM IMPACT FROM SEARCH MARKETING

The Challenge

Pacific Scientific Energetic Materials Company approached Elevation Marketing seeking a website redesign to better meet the design and function needs of the company, moreover drive search engine marketing success.

The existing company website was a static/fixed design with limited customization and flexibility. Pacific Scientific EMC sought a responsive website that simplified content publishing, and allowed users to visually explore content in a more streamlined and intuitive manner.

Our Solution

Elevation developed and built a content marketing framework for enterprise search engine marketing. Content creation was built around key buyer personas and journeys to connect with qualified leads. Site design, architecture and functionality were then retooled to guide leads along their buying journey.

In order to attract prepared buyers to the site, Elevation Marketing concentrated on integrating hyper-focused keywords with semantically comprehensive content into the newly designed site.

Improvements were made to the site’s internal linking structure to balance and transfer needed authority throughout the existing website architecture for search engine optimization.

Awards or Wins

  • The number of search marketing terms ranked in the top 10 position improved by 80 percent
  • The number of terms in the top five ranking increased by 125 percent
  • In less than three months, organic traffic grew by 79.39 percent

Free Download

10 SEO Mistakes to Avoid During Your Next Website Redesign

A step-by-step guide to building and maintaining your SEO relevancy after a redesign.

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