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ROYAL SERVICES REBRANDING STRATEGY

Brand Identity & Strategy

Integrated Marketing Campaign

Professional Services Industry

Rebrand: Simplified Visual Identity
Royal Services Visual Brand Identity
Royal Services Rebranded Marketing Collateral
Royal Services Inbound Marketing Website
Royal-Services-slide-5.jpg

Royal Services's Rebranding Strategies Increase Sales Pipeline Value

The Challenge

Royal Services — a facility management services provider —  approached Elevation Marketing with the task of improving the inflow of new opportunities into the company's sales pipeline.

Our Solution

Improve sales pipeline velocity through a series of rebranding strategies aimed at clarifying the company's robust service offerings and simplifying the decision-making process.

Elevation Marketing launched a comprehensive internal rebranding campaign that included a suite of business capabilities collateral to facilitate and strengthen communication between highly distributed sales teams.

The rebranding strategy also featured an end-to-end inbound marketing website to accelerate pipeline performance with interested, qualified buyers. The website supported the company’s vision of maintaining one point of contact and one point of responsibility for facility service requests.

Awards or Wins

  • Improved the efficiency of marketing spend across the company
  • Provided real-time lead tracking and visibility into channel pipeline
  • Bridged gaps between all silos of the company, increasing revenue performance

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