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RAIN BIRD INTEGRATED MARKETING

Product Marketing Strategy

Multi-Channel Marketing Campaign

Agriculture Industry
Integrated Marketing Communication
Integrated Marketing Communications
Integrated Digital Marketing

RAIN BIRD Lead Acquisition Accelerates with INTEGRATED Marketing Strategy

The Challenge

Rain Bird Corporation — a manufacturer and provider of irrigation products and services — contacted Elevation Marketing, wanting to introduce a unique product to its portfolio.

Our Solution

Create a unified and seamless product launch, using integrated marketing communications to ensure the brand's core image and value propositions were reinforced across each aspect of the marketing mix.

The campaign included print collateral, digital media and interactive contest incentives. Each component of the integrated marketing mix considered individualized buyer purchasing patterns, and increased segmentation of buyer tastes and preferences.

Awards or Wins

  • More than 1,100 registered leads from contest incentives
  • Exceeded virtually every marketing KPI put in place
  • Projected demand seen to outpace product production
  • Product line went viral in multiple trade publications

Read the Case Study

Explore the integrated marketing strategy used by Rain Bird to rise above the noise in a crowded market. Download the full case study.

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