Rain Bird Corporation — a manufacturer and provider of irrigation products and services — contacted Elevation Marketing, wanting to introduce a unique product to its portfolio.
Create a unified and seamless product launch, using integrated marketing communications to ensure the brand's core image and value propositions were reinforced across each aspect of the marketing mix.
The campaign included print collateral, digital media and interactive contest incentives. Each component of the integrated marketing mix considered individualized buyer purchasing patterns, and increased segmentation of buyer tastes and preferences.
Explore the integrated marketing strategy used by Rain Bird to rise above the noise in a crowded market. Download the full case study.
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