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COMPOSITE RESOURCES INTEGRATED MARKETING COMMUNICATION

Brand Identity & Strategy

Integrated Marketing Campaign

Industrial Manufacturing Industry

Integrated Marketing Communication
Integrated Communication
Integrated Marketing Campaign
Integrated Marketing Channels
Integrated Marketing Channels

Composite Resources Doubles Lead Acquisition with Integrated Communications

The Challenge

For Composite Resources, rising competition was beginning to crowd the marketplace. To keep their leadership status intact, Composite Resources asked Elevation Marketing to help increase brand awareness and further product consideration.

Our Solution

A dynamic, integrated marketing communication plan that included email blasts, landing pages, infographics and an ideation tool kit.

Skillfully blending inbound and outbound strategies, the multifaceted campaign focused on increasing brand recognition and reinforcing brand recall in defined target segments. Together, the integrated communications served to create an expanded impression against a larger, qualified audience.

Awards or Wins

  • 8,000 prospects
  • 500 soft leads; 100 qualified leads
  • 30 solid customer engagements

Read the Case Study

Dive deeper into the Composite Resources integrated marketing communication plan. Download the full case study.

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