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LIFELOCK EXPERIENTIAL MARKETING

Event Marketing Plan

MultiChannel Marketing Campaign

Professional Services Industry

LifeLock Experiential Marketing Events
Online Marketing Events
Experiential Marketing Collateral
Experiential Marketing Events

LifeLock Uses Experiential Marketing to Power Sales and YoY Growth

The Challenge

To complement the growth of its consumer division, LifeLock called upon Elevation Marketing to help expand the company’s nationwide reputation as a premier, identity-theft protection service provider into the B2B market.

Our Solution

A memorable experiential marketing campaign. As robust as it is versatile, our exhibit booth design allowed for conversations and interactions to breath, creating seamless, connected brand experiences for prospects.

New sales collateral included customized messaging, highlighting the value and benefits passed through to partner companies, as well as their employees. Co-branded tool kits were also created for new partners to relay relevant information to employees.

Together, the multi-channel, experiential marketing event supercharged LifeLock's b2b lead generation efforts.

Awards or Wins

  • 30 percent year-over-year growth specifically tied to B2B sales
  • 87 percent retention rate with more than 400 organizations
  • Positive reception from LifeLock sales team, resulting in continued work with Elevation

Read the Case Study

Discover how to use experiential marketing to acquire customers in volume when entering a new market.

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