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TORO CROSS-CHANNEL MARKETING

Product Marketing Strategy

Integrated Marketing Campaign

Green Industry

Cross Channel Marketing Campaign
Cross Channel Digital Marketing
Cross Platform Marketing Example
Cross Marketing Examples
Cross Marketing Collateral

TORO GOLF® Sees Positive Sales Pipeline through Cross Marketing

The Challenge

Toro Golf — a leader in industrial turf equipment and irrigation systems — was on the verge of introducing a smart new irrigation system into the market. The company tapped into Elevation’s expertise to create a product launch campaign for its Lynx™ Control System that reinforced Toro’s premier reputation and brand.

Our Solution

A cross channel marketing campaign focused on building product awareness through frequency and consistent messaging.

Elevation Marketing provided product naming recommendations plus key Messages accompanied by proof points and delivered the chosen position to a carefully selected target market across multiple marketing channels.

We created value for potential customers with pre-show, contextually relevant offers using distribution channels best suited to the consumption habits of Toro's target audience.

Our cross media marketing approach combined email, web pages and direct mail to attract maximum exposure to the official unveiling of the company's irrigation scheduling software at the Golf Industry Show in San Diego, Calif.

Awards or Wins

  • Software launch exceeds agressive sales forecasts by 137 percent
  • Experienced double-digit increases in site visits to company digital marketing pages
  • Solidified the brand's positioning and identified the most motivating messaging for their new product

Read the Case Study

Download the full case study here. Explore how a robust and effective cross channel marketing strategy can expand reach and accelerate your sales pipeline.

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