Toro Golf — a leader in industrial turf equipment and irrigation systems — was on the verge of introducing a smart new irrigation system into the market. The company tapped into Elevation’s expertise to create a product launch campaign for its Lynx™ Control System that reinforced Toro’s premier reputation and brand.
A cross channel marketing campaign focused on building product awareness through frequency and consistent messaging.
Elevation Marketing provided product naming recommendations plus key Messages accompanied by proof points and delivered the chosen position to a carefully selected target market across multiple marketing channels.
We created value for potential customers with pre-show, contextually relevant offers using distribution channels best suited to the consumption habits of Toro's target audience.
Our cross media marketing approach combined email, web pages and direct mail to attract maximum exposure to the official unveiling of the company's irrigation scheduling software at the Golf Industry Show in San Diego, Calif.
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