Case Study: LifeLock – Inbound Marketing Campaign Strategy Online B2B Sales Funnel Blueprint

The Challenge

LifeLock wanted to optimize its B2B content distribution and improve the path to conversion for its B2B managed services. The company aimed to improve the efficiency of its online sales funnel and inbound marketing strategy.

LifeLock called upon Elevation Marketing to develop a B2B web design, leveraging inbound for engagement.

Our Approach

A robust yet scalable inbound marketing website that integrated Marketo, Salesforce and Google Analytics to analyze entry points, sources and behavior of site traffic.

Using unique buyer personas and site analytics as a guide, Elevation Marketing effectively catered site content to visitor needs, distributed content among appropriate channels and funneled site visitors through the buying process.

The Results

With more optimized content and visitor paths, the site generated a more than

Increase in website sessions

Increase in website visitors

Increase in page views

Increase in leads

If you’re looking for smart marketing solutions that support stronger sales, let’s talk.

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