Quali-Pro specializes in post-patents and high quality formulations specifically targeted to the turf and ornamental markets.
Quali-Pro enlisted Elevation Marketing to successfully launch two new product lines, Enclave and Negate, at the upcoming Golf Industry Show — the battle ground for marketshare between branded formulations and booming generics.
The goal of the campaign was to raise awareness amongst golf course decision makers and build confidence in Quali-Pro's post-patent formulations. Quali-Pro also sought a repeatable framework for future product launch success.
A 360-degree brand development strategy with core messaging focused on the theme of “basically better” — the idea that unique formulation combinations offer ultimate control.
Elevation Marketing crafted and executed integrated marketing campaigns for each product, instilling a sense of seasonal urgency around these products at the Gold Industry Show and before the spring growing season.Through our brand identity development process, we helped Quali-Pro establish and communicate its leadership in active ingredient formulation for sustainable differentiation.
Learn more about brand development for manufacturers, download the complete Quali-Pro case study here.
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