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QUALI-PRO BRAND DEVELOPMENT

Brand Identity & Strategy

Integrated Marketing Campaign

Green Industry

Brand Identity Development
Brand Development
Brand Identity Development
Brand Development

Brand Identity Development Helps Post Patent Manufacturer Crush Competition

The Challenge

Quali-Pro specializes in post-patents and high quality formulations specifically targeted to the turf and ornamental markets.

Quali-Pro enlisted Elevation Marketing to successfully launch two new product lines, Enclave and Negate, at the upcoming Golf Industry Show the battle ground for marketshare between branded formulations and booming generics.

The goal of the campaign was to raise awareness amongst golf course decision makers and build confidence in Quali-Pro's post-patent formulations. Quali-Pro also sought a repeatable framework for future product launch success.

Our Solution

A 360-degree brand development strategy with core messaging focused on the theme of “basically better” the idea that unique formulation combinations offer ultimate control.

Elevation Marketing crafted and executed integrated marketing campaigns for each product, instilling a sense of seasonal urgency around these products at the Gold Industry Show and before the spring growing season.

Through our brand identity development process, we helped Quali-Pro establish and communicate its leadership in active ingredient formulation for sustainable differentiation.

Awards or Wins

  • Influenced key golf course decision makers to ask a partnering Quali-Pro distributor for these products
  • Established an umbrella creative campaign for future product launch releases
  • Solidified brand architecture and supporting marketing collateral
  • Increased brand equity by clarifying and articulating the company's promise of value

Read the Case Study

Learn more about brand development for manufacturers, download the complete Quali-Pro case study here.

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