As a dedicated B2B agency, we're often asked what the big difference is between B2C and B2B marketing. Aside from the obvious (B2B is targeted at businesses; B2C at end-user consumers), we usually get into how buying patterns, values, and purchase behaviors of B2B buyers vary wildly from their consumer counterparts.
Our team put together a great comparison infographic that dives into the key differences of each market segment and the recommended approaches for reaching targeted decision makers. Check it out below:
Do these numbers reflect what you've seen or experienced in B2B and/or B2C? What would you add to this infographic? Don't forget to use the hashtag #B2BvsB2C to join the conversation.